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 Pepsi
backs Emarat
in new
Reverse
Vending
Machine
project
Pepsi has
committed to
a
progressive
environmental
initiative
to clean up
the UAE with
substantial
funding
towards
Emarat's
Reverse
Vending
Machine (RVM)
project.
Pepsi
supported
Emarat from
the
project's
inception
three years
ago,
spearheading
the
challenge to
positively
change
community
thought and
action
towards
recycling
aluminum,
glass and
plastic
materials.
After
extensive
research and
commitment,
the RVMs are
now ready
for
distribution
and the
earth-friendly
units will
be placed in
16 select
petrol
stations
around Dubai
and the
Northern
Emirates by
the end of
November.
The
environmental
machines
reward
customers
for
returning
spent
containers
to the RVM.
Used
plastic,
glass and
aluminum
cans
inserted
into the
machine are
scanned and
a coupon is
distributed
in return
for
redemption
at Emarat
convenience
stores.
"Pepsi is
continually
looking for
ways to
strengthen
the
communities
in which we
live and
work," said
Peter
Dickens,
marketing
manager,
Dubai
Refreshments
Company. "As
an industry
leader we
strive to
ensure our
key
corporate
objectives
include and
endorse a
sustainable
future."
"The UAE is
one of the
highest in
the world
for per
capita waste
and Dubai
Refreshments
Company
wants to
contribute
positively
to the
progression
of
sustainable
development
across the
country," he
added.
"Reducing,
reusing and
recycling
are all
means of
protecting
the
environment
from the
long-term
affects of
unnecessary
waste. What
we do today
will
ultimately
influence
the future
of our
children,"
said
Dickens.
"Producing
an
aesthetically-pleasing
and
conveniently
located way
to recycle
will
encourage
individuals
to form a
habit of
returning
recyclable
items."
Dubai
Refreshment
Company is
the sole
franchisee
and
distributor
for PepsiCo
products in
Dubai and
Northern
Emirates,
and for
close on
half a
century has
been a loyal
supporter of
the many
community
initiatives
that have
boosted
Dubai onto
the list of
the top ten
best cities
to live in.
"Raising
environmental
awareness is
the first
step to
creating a
cleaner,
healthier
future for
Dubai and
the
Emirates,"
said
Dickens.
"Our
partnership
with Emarat
will plant
seeds
towards
moving the
city in the
right
direction to
reduce,
reuse and
recycle." |
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