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PRESS RELEASES / EVENTS
Seventeen Million Ways To Say
HAPPY ANNIVERSARY Dubai Refreshments!!!
DUBAI, UAE, November 23, 2009 - One of Dubai’s best known business landmarks, Dubai Refreshments Company (DRC), the sole franchisee and distributor for Pepsi Co in Dubai and the Northern Emirates, is celebrating 50 golden years of operations, making it one of the oldest and most inspiring success stories in the city.
To commemorate their 50th anniversary, DRC is distributing 17,000,000 special edition Pepsi cans, featuring Shindagha and Burj Khalifa - two distinctive destinations that are symbolic of old and new Dubai. These limited edition Pepsi cans will be available across all its distribution channels including, hypermarkets, supermarkets, gas & convenience stores, hotels and in-flight.
Burj Khalifa has become one of the most recognisable developments in the world and is widely regarded as an architectural masterpiece.
While Burj Khalifa, world’s tallest building and man-made structure being developed by Emaar Properties, represents today’s Dubai and its ability and ambition to realise dreams, Shindagha highlights the city’s humble beginning much like Dubai Refreshments when it began operations as a modest bottling plant in 1959.
Today, Dubai Refreshments packages and distributes some of the best known international brands to the Northern Emirates including Pepsi, Pepsi Max, Diet Pepsi, 7Up, Mirinda and Mountain Dew. Since operations began, DRC’s annual capacity has increased from 180,000 cases to 30 million cases.
Mana Al Mulla, DRC Managing Director said: “Dubai provides a unique opportunity for business. The support we have received throughout our fifty years has allowed us to reach our potential and also helped us to put something back into the community.”
Since its inception, DRC has been a main participant in some of the city’s biggest events; the company has been recognized on many occasions for its contributions to various Dubai initiatives.
“We wanted to celebrate the diversity of Dubai and the unrivalled progress that has been made over the last fifty years. From a small pearl fishing port to one of the most famous and attractive destinations in the world is an incredible feat and we are enormously proud to be a part of that.”
“Shindagha is one of the traditional parts of Dubai that has seen the city go through this wonderful transformation and seemed a natural choice to represent the past on our cans,” Mr. Al Mulla added.
“A symbol of new Dubai, to me, it couldn’t be anything else but Burj Khalifa,” said Mr Al Mulla. “This is a monument to all the effort, vision and success that represents Dubai. With Burj Khalifa and the Downtown Burj Dubai that surrounds it, our city has a greater heart and our people have a greater pride.”
About Burj Khalifa:
A mixed-use tower featuring the world’s first Armani Hotel Dubai and Armani Residences, alongside corporate suites, residences, retail and leisure facilities, Burj Khalifa is at the centre of Downtown Burj Dubai, a 500-acre mega-development by Emaar Properties. Among an array of lifestyle amenities, the tower will have a public observatory deck on level 124.
Burj Khalifa has already achieved the distinction of being the world's tallest structure surpassing the KVLY-TV mast (628.8 metres; 2,063 ft) in North Dakota, USA. The tower is taller than Taipei 101 in Taiwan, which at 508 metres (1,667 ft) has held the tallest-building-in-the-world title since it opened in 2004. Burj Khalifa also surpassed the 31-year-old record of CN Tower, which at 553.33 metres (1,815.5 ft) has been the world’s tallest free-standing structure on land since 1976.
Designed by SOM, Burj Khalifa is constructed by high-rise experts South Korea’s Samsung Corporation. Turner Construction International is the project and construction manager. The tower employs the latest in wind engineering, structural engineering, structural systems, construction materials and construction methods.
For more information, please contact:
Aya Solh
Consumer Marketing Manager
Dubai Refreshment Co
Tel: (+9714) 3393000
Fax: (+9714) 3381684
Email: Aya.Solh@pepsidrc.ae
Dubai Refreshments Celebrates its 50Th Anniversary at the Dubai Financial Market
DUBAI, UAE, 7 April, 2009 – Dubai Refreshments (PSC), sole franchisee and distributor of PepsiCo products in Dubai and Northern Emirates, came together yesterday at the Dubai Financial Market for the symbolic celebration of its golden anniversary at the trading floor.
For the first time in its trading history and in commemoration of its golden anniversary, DRC executives rang the opening bell at the bourse and immediately proceeded with cake cutting ceremony. Present from DRC were: Ahmed Bin Eisa Al Serkal-Vice Chairman; Ibrahim Abdul Razzak Ustadi- Director; Mana Al Mulla-Managing Director; Tarek El Sakka-GM; Neeraj Vohra-CFO; Hussam Doueiri -Deputy GM; Hassan Safa –Procurement Manager; and, Wael Nehme-Operations Manager. 70 employees also attended from DRC. Officials from DFM who witnessed the occasion were: Essa Kazim –Chairman DFM “PJSC”, Hassan Al Serkal, Senior Vice President & Chief Operations Officer – Operations Division, Fahima Al Bastaki-Senior Vice President Market Development.
"As a publicly-listed company, DRC expresses its confidence at the Dubai Financial Market and extends its gratitude to the management for giving importance to our 50th celebration," said Mr. Ahmed Bin Eisa Al Serkal – Vice Chairman. In 1994, DRC became a publicly traded company.
Essa Kazim, Dubai Financial Market “PJSC” chairman welcomed Dubai Refreshment Company executives and congratulated them for their 50th anniversary.
Commenting on the event Kazim said: “DFM is keen to cooperate with its strategic partners of listed public joint stock companies, and provide various facilities. Hosting DRC ceremony clearly reflects DFM’s commitment to support listed companies."
DRC was established in 1959 and in 1962, became the sole franchisee and distributor of PepsiCo products and the first to introduce soft drinks in the UAE. Tarek El Sakka – General Manager said: ”When we started out in 1959, we were producers of carbonated beverages and ice as well as having cold stores.”
In 2008, DRC registered over AED600 million in sales in the Dubai and Northern Emirates. With continued investments in state-of-the-art facilities at its manufacturing plants, DRC is the first and largest company in the lower Gulf to produce cans and PET non-returnable bottles.
The company now has four production lines producing almost 3 million cans and 1 million bottles per day. Its distribution network has expanded to thousands of outlets, hotels, supermarkets, vending machines, catering companies, coolers throughout Dubai and the Northern Emirates.
DRC started with the production of carbonated soft drinks and expanded into offering some of the most exciting beverages available in the market today; Pepsi, Pepsi Max, Diet Pepsi, 7 Up, Diet 7 Up, Mirinda, Mt Dew and, Shani, Evervess Soda, Evervess Tonic, Evervess GingerAle, Aquafina Pure Drinking Water and Aquafina Sparkling Water. Today, it is has also ventured into distributing non-carbonated beverages such as Lipton Ice Tea, Tropicana Natural Fruit juice, Amp energy drink and Gatorade sports drink.
Dubai Refreshment Company signs a five-year fleet service accord with Al Wathba Services
DUBAI, UAE, February 10, 2009 – Dubai Refreshments (PSC), sole franchisee and distributor of PepsiCo products, recently signed a five-year renewable agreement with Al Wathba Company for Central Services (PJSC) – Al Wathba Services - to provide fleet services for distribution of its beverage products.
The accord was part of DRC's efforts to streamline its operations and focus on its core business of providing carbonated and non-carbonated beverages under the PepsiCo trademark to the emirate.
Under the agreement, AWCCS will provide DRC 170 vehicles including trucks, maintenance and fleet operations.
Celebrating its golden year in Dubai and Northern Emirates this year, DRC aims to maintain its leadership in the beverage market via effective distribution of its products.
Mana Al Mulla, DRC’s managing director said: ”DRC has grown very fast over the last five decades expanding our product and brand portfolio. In order for us to stay ahead in the industry, we need to focus on our core competencies which are producing and distributing refreshments and outsource services to partners who can provide effective solutions and value.”
Khalaf bin Sultan Al-Dhaheri, chairman of Al Wathba Services, welcomed the agreement and noted: "The outsourcing of non-core management functions is a major trend worldwide. It frees management to focus on the real issues in the business and lets professionals get on with the cost-effective running of peripheral activities. Al Wathba Services is delighted to be working with a prestigious client like DRC and is looking forward to working with them and contributing to efficiencies and cost curtailment within their fleet."
Al Wathba Services, a subsidiary of the Abu Dhabi Investment Company (ADIC) is a leading vehicle, plant and equipment solutions provider. The company focuses on giving value added solutions underpinned by its three core products: rental, leasing and outsourced Services.
"A key business intent has always been to add to our clients' business imperative through our innovative fleet solutions," said Paul Greenwood, CEO of Al Wathba Services.
"With this partnership, we are assured of the quality and efficiency of our product distribution to make sure that our beverages will be available and create a wider reach in our market," said Mr. Al Mulla.
In its 50 years, DRC started with carbonated soft drinks and expanded into offering some of the most exciting beverages available in the market today; Pepsi, Pepsi Max, Diet Pepsi, 7 Up, Diet 7 Up, Mirinda, Mt Dew and Lipton Ice Tea, Shani, Evervess Soda, Evervess Tonic, Evervess GingerAle, Aquafina Pure Drinking Water and Aquafina Sparkling Water.
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