Dubai Refreshments launches special edition Pepsi Cans for the 40th National Day celebrations 2011
Embracing the highly anticipated 40th UAE National Day, DRC is producing special Pepsi Cans, featuring famous UAE landmarks.
Dubai, 25th Nov 2011
As the nation commemorates its highly anticipated 40th National Day, leading Emirati company, Dubai Refreshments Company P.S.C. (DRC), the sole franchisee, manufacturer and distributor of Pepsi-Cola products in Dubai, Sharjah, and the Northern Emirates, gears up to reveal more than four million special edition Pepsi Cans, symbolizing each of the seven Emirates with distinctive landmarks to highlight how their individual achievements, bound together, make the strongest of unions.
The 7 Pepsi Can designs include; Abu Dhabi’s famous seafront featuring Emirates Palace, Dubai’s skyline featuring the tallest building in the world, Burj Khalifa. Sharjah’s design is of the traditional Old Souk, Umm Al Quwain is of the iconic horse roundabout, while Fujairah’s Can features the bronze dallah statue. Ajman’s design portrays the splendid museum, as well as Ras Al Khaimah’s iconic dhow and castle imagery.
Mr. Tarek El Sakka, DRC’s General Manager comments: “We wanted to be part of this important occasion and celebrate the UAE 40th National Day in our own way. At DRC, we are proud to reflect on the strong Union that ties us all together in this magnificent Home we know as the United Arab Emirates. Its capacity to enable millions of people to coexist and build lives together, regardless of their diverse background proves the success of the leadership, vision, and determined spirit behind its Late President; Sheikh Zayed Bin Sultan Al Nahyan, and now continues to prosper through His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the U.A.E., along with the vision of His Highness Sheikh Mohammed Bin Rashed Al Maktoum, Vice President of the U.A.E. and ruler of Dubai, and his fellow leaders of the nation’s Emirates who have all contributed to shaping the U.A.E.’s future. This gives us great pride in taking part in sharing these celebrations with all citizens and residents of the United Arab Emirates”.
DRC. has remained at the forefront of the U.A.E. refreshments industry, continually expanding through major investments in the latest bottling technology, complemented by the highest levels of quality management. DRC has recently announced the start of construction of its new mega factory, which is set to become one of the largest bottling plants in the MENA region, spanning over 140,000 sq. meters, with the capacity to produce over 120 million cases annually. This plant will adopt environmentally friendly initiatives to improve energy efficiency, water conservation, and reduce waste and pollution. The plant will embrace earth friendly processes, which will help protect the environment and improve employee productivity via elevating indoor environmental quality.
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About Dubai Refreshments Company (D.R.C.)
Dubai Refreshments (P.S.C.) was established in 1959, and in 1962 it was awarded the sole franchisee and distributor of Pepsi Cola international Product range in Dubai, Sharjah and the Northern Emirates. In 2007 D.R.C. became a publically listed company in the D.F.M.
D.R.C. has remained at the forefront of the U.A.E. refreshments industry, continually expanding through major investments in the latest bottling technology, complemented by the highest levels of quality management.
For more information regarding this press release, please contact:
Mr. Eyad Al Badda
00971 50 8946650
00971 4 3448807
eyad@mediumr.com
Medium Rare - Media & Public Relations Division
