|
1959: |
The
first
DRC
factory
was
established
in
1959
and
originally
located
on
Maktoum
Street
in
Deira. |
|
1962: |
DRC
was
appointed
as
the
sole
franchisee
and
distributor
for
Pepsi
Co. |
|
1994: |
DRC
Became
Limited
a
liability
company
by
Decree
of
His
Highness
Sheik
Maktoum
-
the
Ruler
of
Dubai |
|
1997: |
DRC
commenced
its
sponsorship
of
the
annual
Dubai
Shopping
Festival |
|
2001: |
Alan
Salem,
the
current
CEO
joined
DRC |
|
2003: |
DRC
acquired
7 Up
from
NRC |
|
2004: |
DRC
launched
Aquafina |
|
2004: |
DRC
completed
a
face-lift
on
its
factory
on
Sheik
Zayed
Road
in
Dubai |
|
2005: |
DRC
launched
the
Pepsi
Sports
Fiesta,
a
groundbreaking
grass-roots
sports
activity
program |
|
2005: |
DRC
moved
onto
ERP
technology
to
improve
efficiencies |
|
2006: |
DRC
commissioned
its
Aquafina
production,
bottling
and
distribution
facility
in
Dibba |
|
2006: |
DRC
signed
a
distribution
agreement
for
Lipton
Ice
Tea |
|
2006: |
DRC
integrated
HHT
selling
tools |
|
2007: |
DRC
was
flouted
on
the
Dubai
Stock
exchange
as a
Public
Shareholding
Company |
|
2007: |
DRC
fundamentally
enhanced
its
line
capacities
and
production
faclilities
at
the
Dubai
factory
to
accommodate
increased
demand
from
UAE
growth
successes. |
