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 Hassan is the Corporate Business Development Director of Dubai Refreshments PSC, Dubai – United Arab Emirates.
Hassan started his career in 1997 in Dairy and Juice Industry with Gulf & Safa Dairies Co. as Operations Manager, where he was responsible for managing a full spectrum of sales operation and marketing activities including the development of annual and long-term strategies, analyzing market shares and recommending appropriate best practice tools either for boosting sales figures or enhancement of brand awareness. In March 2001, he joined Crystal Mineral Water Co. as General Manager and was responsible for managing all day to day matters as well as for planning and executing yearly and long terms Crystal strategies.
In February 2006, Hassan joined Dubai Refreshments PSC as Business Development Manager and in June 2006 he was appointed as General Manager - Business Development, handling a dual role in DRC. He was the General Manager of AQUAFINA Plant and Northern Emirates Operation, along side the Business Development function at DRC.
In August 2007, Hassan was promoted to become the Corporate Business Development Director of Dubai Refreshments PSC. In his new Corporate role, Hassan heads DRC’s Purchasing Department, handles all Export activities, and manages the Business Development function of DRC. He is responsible as well for DRC’s Corporate Public Relations.
Hassan graduated from The American University of Beirut, in 1997, with Bachelor of Business Administration.
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