Full steam ahead…. DRC are faced again with another productive and busy year with many additional improvements, implementations and upgrades within the organization. Outlining our department’s achievements we have had many accomplishments and new successes to be proud of. DRC have continued to excel in all their department activities focusing on achieving high sales, participated in many of the community events, accomplishing many successful marketing promotions throughout the region and internally restructuring, expanding and improving the overall operations and production departments.
We’re getting around …We all know Pepsi products are about image, prestige, zest, being the leaders and rolling with the stars and that’s precisely what we’re aiming at, to provide our customers with the most accessible access to our products within all the different industries. Not only, are we increasing in size, production, technology, market growth, service and sales, however, our products are hitting the big players in Dubai, including major hotels, clubs and executive outlets and we’re marking our territory into the elite side of the market.
Our sales team continues to excel with doubling their figures and resulting in boosting our market share growth. Aquafina Water has had an exceptional increase in sales and has become the second most popular water in the market, both in Dubai and the Northern Emirates. In addition to our carbonated soft drink range, as result, we had to increase our fleet distribution to meet the increasing demands.
Of course whist we’re having fun, we can’t forget the most important people in Dubai… “the children” after all they’re our future and we always like to take inconsideration their wellbeing and make them apart of our plan of actions. So we made life more enjoyable and exciting for the children going back to school and marketed a ‘cool and exciting back to school’ promotion. What’s more …our famous 10 year running ‘Dubai Summer Surprise’ which is the second biggest government lead event for the youth of Dubai and guest. This provides the youth an outlet full of activities, events, competitions and entertaining for them to have fun, be creative, and to interact with other children during the hot school holiday break.
DRC have been extremely excited about the launch of the new Fleet Management System, which will be installed into our vehicles. This will enable us to provide quality, efficiently and effective customer service to our clients by providing them with prompt service and on time deliveries of products resulting in an increase of profitability with an effective fleet management system in place.
Our IT Department has also had a busy year with a lot of new updates; mainly our Oracle ERP project which has been implemented across all the departments. Another success within the IT department is the HHT implementation project, this has been installed into our trucks and allows the driver to instantly generate automated invoice to the customer when delivering the goods on the spot. DRC are the first bottling manufacturers to introduce both the ERP and HHT system together.
As Dubai is continuously growing there is a higher demand of production to be achieved, therefore our overall responsibilities and workload is increasing and expanding due to the rapid growth. As result we are expanding our office and working space and installing new state of the art machinery to increase our production.
Exciting news moving forward is the restructure of the company organization structure and the separation within the two new divisions; corporate and operations division. The corporate sections focus on the overall managerial decisions and long term projects for the company an operation division’s work on consolidating and improve the daily operations within the company. This new structure has been implemented throughout all the departments and has given the company a clearer vision to achieve long and short term objectives.
DRC marketing department continues to participate and maximize the PepsiCo. brands throughout Dubai in events, sponsorship and promotions. We we’re out there cheering on the latest talents visiting Dubai, supporting our ongoing commitment with some of the leading sports and community events in Dubai, including Dubai Shopping Festival, Dubai Summer Surprises, X Games, Dubai World Cup Horse Racing, Dubai Junior Golf Championship and the Pepsi Sport Fiesta.
Once again, DRC sets it presents in Dubai and continue to grow and develop with the fast pace growing city. We have been able to keep up with all the rapid changes in Dubai and successfully continue to be the leaders in the market place. However, we never forget; ‘the success of any company is the people behind it, who drive the company to where it’s positioned.’ Therefore, this is a reflection of our excellent work done, commitment and the hard work we have continued to strive and achieve.
